Business of Digital: eCommerce – Media as the New Storefront
With businesses across all categories flocking to eCommerce enablement over the past eighteen months, there have been dramatic shifts in the media landscape to accommodate the demand for high performance media in a competitive commerce market. From strategic planning to a fundamental change in the way advertisers view KPIs, eCommerce is driving the requirements for a re-imagined media landscape without cookies.
Join us for the annual Business of Digital eCommerce event, a seminar that digs into the challenges and opportunities of both well-established and newly enabled eCommerce brands. We’ll cover everything from the latest technology solutions and data strategies to creative that converts in an increasingly transactional web.
|The State of eCommerce in Canada
Eric Morris, Managing Director, Retail, Google
|Details Coming Soon|
|Contextual Commerce Strategy
|Why-Based Marketing: Helping Brands Uncover New Prospects Through Intent Signals
Victor Genova, Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo
|2:30pm – 2:50pm||5 Ways To Increase Online Order Conversion Rates
With new web stores being created daily, there has been an ever-growing focus on how to optimize media spend & the online experience to increase sales. Join us for a 15-minute presentation that will cover 5 surefire ways to increase online conversion rates.
Adrian Lawrence, Integrated Marketing Manager, Shopify
|2:50pm – 3:05pm||Networking Break|
|3:05pm – 3:25pm||For the Love of Shopping
Four decades into ecommerce, and just 4 in 10 Canadians say they prefer it to shopping in real life. We’ve focused so hard at making online shopping fast and checkouts seamless that we lost sight of the point — that shopping should be fun. Join Pinterest as we share why shopping is different on Pinterest and best practices for brands looking to set up shop.
Bobby Hennessey, Head of eCommerce and Fashion Partnerships, Pinterest Canada
|3:25pm – 3:45pm||eCommerce Marketing Best Practices to Reach to Gen Z
|3:45pm – 4:05pm||First vs Third Party Data: Are First Party Journeys the answer to 21st Century Customer Relationships?
Ray Gerber, Chief Product Officer, Thunderhead
|4:05pm – 4:35pm||Loyalty in 2021 and Beyond
MC: Erin Murray, VP Marketing, Points
|4:35pm – 4:40pm||Closing Remarks|
|4:40pm – 5:00pm||Networking|
Thank you to our Sponsors