Sonia Carreno


From the beginning, Sonia has been passionate about the Internet and its forward movement in Canada. Bringing over 15 years of experience touching virtually every aspect of digital marketing, she brings a well-rounded perspective to support the best interests of IAB Canada’s stakeholders.

Kelly Sanderson

Director of Education

Creative and versatile digital marketing professional with 15+ years of experience obsessing over all things digital in Canada. Kelly is able to leverage her experience with data analytics, paid search marketing, digital planning and buying, email marketing and campaign execution to design and lead IAB Canada’s highly regarded education and certification program. Reach out to Kelly for all education/course related inquiries.


Taylor Kormann

Events Manager

Taylor is the go-to person for event Management at IAB Canada. She joins us with over 8 years event planning experience and has worked with several other organizations. She manages bookings, travel, sponsorship execution and registration processes. Reach out to Taylor for all event questions.


Melanie Pavao

Member Services Manager

Bringing over 10 years of administrative experience in both Media and Creative Advertising, Melanie heads up our Membership Services Department. This go-to girl has a cheerful and good-natured attitude, and will be happy to help with all of your Membership requests Reach out to Mel for all membership questions.


Lesley Sole

Operations Administrator

As a Jill of all trades, Lesley brings over 10 years of administrative experience in the advertising and marketing industry.  She is a multi-tasking guru and has expertise in office and organizational administration. Reach out to Lesley for all your administrative, education and accounting questions.


Brianna Buziak

Marketing Assistant

Brianna joins the team with experience in communications, marketing, and social media management in industries such as entertainment, and Food & Beverage. She is excited to work within the digital advertising landscape and recently completed a Postgraduate Certificate in Digital Media Marketing.


Laura Ferron

Sr. Director, Committees & Councils

Laura has spent most of her career entrenched in digital as an enterprising partner to publishers, agencies and brands. Having spent eight years in progressive roles at top media research companies including comScore and Ipsos, she brings her creative-curious nature to the team. All in support of growing the digital ecosystem.


Jill Briggs

Policy and Regulatory Affairs

Jill joins IAB Canada with a wealth of experience in strategy and client services. Having worked in agencies in both Ottawa and Toronto, Jill is here to lead the charge on all things Policy at IAB Canada.